Most eCommerce stores aim to provide multilingual support on their platform, and it has become necessary to make your products available to customers worldwide. The difficulty lies in the translation process.
However, building multilingual eCommerce platforms is not as challenging as it might appear. With the right tools and software, you can translate an entire website to offer an eCommerce store with multi language support. Moreover, you can also avoid the complications of coding.
In this article, we will explore why eCommerce management with multi language can be beneficial for your business and then cover how to build and convert your eCommerce website.
Advantages of eCommerce Store With Multi Language Support
A common trend among large online stores is making their website available in multiple languages. The main aim of a website should be to provide a user-friendly and attractive website. Language is an essential aspect of offering a smooth experience. You would not want to buy products from a website that does not sell products in your mother tongue, right?
With multi language support, you can gain a competitive edge by offering your website in several languages to attract more clients, and it is suitable for businesses that operate worldwide. This way, you can expand your business world and reach millions of customers, taking your business across geographical boundaries. Establishing trust amongst your customers becomes accessible with smooth backend translation facilities. You can offer customer-centric support with the personalization of your website. Apart from this we will also read aout the benefits of quickbooks b2b e commerce in our upcoming blogs.
How to Set Up Your eCommerce Store With Multi Language Support?
Setting up an online store can be challenging, and setting it up internationally can add to the level of complexity. WordPress can be the perfect solution when creating a successful eCommerce website. WordPress is a user-friendly site with various plugins to increase the website’s functionality.
Let us go through the various steps of creating eCommerce management with multilanguage.
Select a Host & Install WordPress
WordPress powers about a billion websites, and the numbers are enough to confirm that WordPress can be the best choice in CMS. Before installing WordPress, you should choose a host as hosts vary a lot, and you need to consider all the options available to select the one that suits your requirements. WordPress is quick and easy to install, and the hosts offer all the support you need.
Choose an eCommerce Theme
Once you have installed WordPress, you should decide on a theme that decides the whole look of the website and offer additional features and functionality that do not come along in the WordPress core. For eCommerce sites, there are many premium and free themes.
Install a Proper eCommerce Plugin
Plugins are WordPress add-ons that add new functionality to your website. Thousands of plugins are available, but you should select them carefully. In the case of eCommerce plugins, both free and premium options are there. The most popular plugin is WooCommerce.
WooCommerce allows you to transform your website into an online store conveniently. It powers about 28% of the eCommerce websites at present, and you can understand how well-loved the WordPress plugin is.
You can sell digital or physical products and affiliate goods from online marketplaces. The essential plugin is free, but multiple paid extensions are available for more features and functionality.
Translate and Optimize Your Content
Creating your eCommerce store with multi language support is a good idea to reach more people and increase sales. One of the concerns when making your site multilingual is Search Engine Optimization – the method of enhancing your site’s organic performance in the search engine results pages. Several factors influence SEO and specific translation solutions can be difficult or might not be SEO-compatible at all. However, if done accurately, transforming your website into multiple languages would not harm SEO, and eCommerce websites would be searchable in the new markets.
Weglot Translate is an all-inclusive translation plugin that translates and shows your eCommerce website’s content. There is no requirement for various websites that can impact the searchability of the online store negatively, and it is a solution that can be installed easily.
Offer Currency Conversions on Your Website
If you are presenting your site in different languages, there are chances that you would offer multiple currencies as well. Conversions allow people to observe prices in a currency they can comprehend, assisting them in making better-informed decisions about their purchases.
One of the most famous plugins for converting currency is the WooCommerce Currency Switcher, which allows your customers to convert the website to different currencies and see price conversions instantly.
Making your eCommerce store with multilingual support can assist you in reaching more customers and improving your sales. But building a multilingual eCommerce website can be challenging, and you need to use certain tools for successful conversion. You can create a profitable eCommerce website by making the most of WordPress and building the perfect platform for eCommerce management with multi language support.